So, I said f*** all the advice (my darling mother has been full of it...) and we went to a new sleep routine, cold turkey. As of Friday night, BB has a bath, goes to bed between 7:00 and 8:00 p.m. I pick him up at nurse him at 11:00 (he doesn't really wake) and then he wakes me up at 4:00 a.m. (I am hoping that extends a couple of hours soon). We get up for the day around 8:00 a.m. He naps twice or 3 times in the day, for around an hour.
Touch wood, this has worked for us so far. We never really had a "routine" established until now - I just did whatever he wanted. This is better. He doesn't get overtired and I know (a little) what my day will be like.
I still hate those J&J people. But being pissed off at them made me take action and establish a routine.
And, by the way, if I swaddle those crazy, swinging arms of his and turn on soft music, he falls asleep on his own in his crib.
Hell hath no fury like a Mommy scorned.